How do you stand out in an expo hall amongst hundreds of other vendors and competitors? You create a "Wow Factor" that attendees can't resist the temptation to ask about. That "Wow Factor"came in the form of a 20ft wide by 10ft tall LED Video Wall for ZERO at the 2018 Annual International Legal Technology Conference at Gaylord National. ZERO is the developer of email management software. ZERO utilized the LED wall to display graphics and allow attendees to test the app. A laptop was used to display background graphics while an iPad allowed attendees to test the app through a picture-in-picture pop up screen. The event was such a huge success that Rayne Events was booked 2 weeks later for another conference expo.
